James finally gets his question answered!

Up, up and away!

Our first project for Sky Broadband went live today. Previously the brand has been hard working 'See Surf Speak' stuff with lots of copy.
We wanted these new executions to be fun, free and the user to have a sense of belonging. It's been a steep learning curve. We only had a few months to turn them around (over Christmas...), all the assets had to be created from scratch, and, as we found out, Sky are very strict about how their brand is portrayed!

Crap idea

Strange Belgian ad for (...wait for it...) an ING current account.

Some nice little touches, like, if you select female, an option to invite a friend appears.
Also when you finish doing your business, an upload bar shakes from side to side.

i need to go (i-n-g?)

Grief

Here is an extract from a brief we have just received:

....we are looking to provide an eye catching, easy to use, class, Innovative, Reliable, 3D Flash animated (more details will be disclosed in due time) for both, website and software solution – Online booking system- (with less bugs fixings and full search engine optimization technique)....

Looking forward to working with you.


(via - an email from Rob Forshaw)

Le lait est bon pour vous!

This French ad to get kids to drink more milk made me smile. It has a simple idea and a bonkers execution. My favourite combination.
We could do with a little more fun in the UK. We think too much about how straight the clients are, and end up presenting a safe option.

So, next time you think 'they'll never buy it!', take off your kooky media glasses, loosen the creative sphincter and shake your hair about!

(via - Adverblog)

Dove Onslaught

I knew it! Advertising is evil. Talk to your daughter before they do.

We say support She Says

We've been saying it for weeks. Why aren't there any female creative teams? The problem can't be that men are born creative thinkers, or built better to cope with stress.

She Says aims to change the digital landscape with the promise of attractive pay packets, private car parking spaces and buckets of champers at the top.

Oh, and events held by top advertising industry experts. Guest speaker this month - Jo Brand (only joking)