Thursday 17 January 2008

Up, up and away!

Our first project for Sky Broadband went live today. Previously the brand has been hard working 'See Surf Speak' stuff with lots of copy.
We wanted these new executions to be fun, free and the user to have a sense of belonging. It's been a steep learning curve. We only had a few months to turn them around (over Christmas...), all the assets had to be created from scratch, and, as we found out, Sky are very strict about how their brand is portrayed!

1 comment:

Anonymous said...

the first one with the strings is pretty good! curious to see more. but hey, i cannot afford sky anyway :D