Thursday 24 January 2008

Close your browsers and shut down your laptops.

In the race for online supremacy the BBC has swapped the internet with Lenny Henry.

If you haven't seen lennyhenry.tv you can check out the handy website. Here Lenny introduces himself and the idea behind the show: Lenny Henry takes some of the the oldest YouTube clips ever and invites his 'showbiz pals' Chris Tarrent etc [who have spent ten minutes looking on YouTube the night before] and chat [in-jokes] about them for our viewing pleasure.

Hate.

I'm going to pitch the exact same idea but with banner advertising:


Friday 18 January 2008

Let's Get Together and feel alright.

It's been a busy start to 2008. After a couple of false dawns and arguments over the perfect speech bubble shape, our new site for Coca Cola Great Britain has gone live.
You'll notice that Let's Get Together is fairly empty at the moment, well, that was always the plan!
It's up to you, the public, to ask questions and Coca Cola to bloat their database with answers. You can ask them anything, like 'What is the fastest land animal?' but what they are really hoping for is important health, nutrition and environment questions about their products and company.

Stay tuned, because over the next few months our first two films will be posted. Parents will get together with real employees from Coke and try to answer some of your questions on film. Burp.

Thursday 17 January 2008

Up, up and away!

Our first project for Sky Broadband went live today. Previously the brand has been hard working 'See Surf Speak' stuff with lots of copy.
We wanted these new executions to be fun, free and the user to have a sense of belonging. It's been a steep learning curve. We only had a few months to turn them around (over Christmas...), all the assets had to be created from scratch, and, as we found out, Sky are very strict about how their brand is portrayed!

Monday 14 January 2008

Remember print ads?

Ciderfects
Just found this idea we had for Scrumpy Jack. Didn't quite make it to the book because we were making the move into digital. I still quite like the line. Not sure the ASA would agree.